Lauren is the Founder and Director of the award-winning digital youth publication, Centennial World.

She launched Centennial World (formerly Centennial Beauty) in 2019 after noticing a gap in the media industry for a Gen Z publisher that specialised in internet culture.

Prior to that, Lauren was a beauty and entertainment writer at Are Media with bylines in beautyheaven, ELLE Australia, Harper's BAZAAR, Now to Love & more.

She hosts Centennial World’s weekly internet culture podcast, infinite scroll, now in its fifth season.

Lauren provides consulting for brands on Gen Z trends, habits, and behaviours via POV Insights.